Marketing
Social media & paid ads
Overview
Facebook, Instagram, Google Ads: campaign setup, management, A/B testing, and performance reporting.
Delivery
Social media & paid ads Delivery Process
Discover
We map your business, your users, and what winning looks like before a single pixel.
Design
Direction, identity, and interfaces: shared early and reviewed with you at every step.
Build
Engineering in weekly slices you can see, click, and comment on as they land.
Launch
QA, performance, SEO, and deployment handled end to end. Nothing left to chance.
Grow
Support, iteration, and new capabilities as your business scales beyond launch day.
Details
Typical timeline
Ad spend billed separately
Best for
Deliverables & Scope
- → Account and campaign structure for Meta and Google Ads, with conversion tracking, pixels and server-side events installed and tested before any spend goes out
- → Ad creative produced in the sizes each placement needs: 1:1, 4:5 and 9:16 static images plus short vertical video, with primary text and headline variants for testing
- → Audience setup covering interest, lookalike and retargeting segments, plus exclusion lists so you stop paying to re-show ads to people who already bought
- → Ongoing management with weekly bid and budget adjustments, creative rotation, A/B tests on hooks and audiences, and a monthly performance report against cost per lead or cost per purchase
- → A written strategy sheet documenting your target cost per acquisition, the campaigns running, and which tests we ran and what each one proved
Post-Delivery
- → 30-Day Bug Warranty
- → Source Files & Ownership
- → Handover Training Session
Investment
Social media & paid ads Investment & Pricing
Indicative starting ranges - every project is quoted to its real scope.
FAQ
Social media & paid ads FAQs
How much does social media and paid ads management cost?
Management fees run from $400 to $2,000 per month in USD, or A$600 to A$2,800 per month for Australian clients. The lower end covers one platform with a handful of campaigns and 4 to 6 creative assets monthly. Multi-platform programs with weekly creative production, landing page testing and detailed attribution sit at the top. Ad spend is billed separately and goes directly to Meta or Google on your own card.
How long before campaigns perform well?
Give it 2 weeks for tracking to validate and the algorithm to exit the learning phase, then 4 to 8 weeks of testing before you can trust your cost per acquisition figures. Weeks one and two usually look expensive and that is normal. We will not judge a campaign on day three, and neither should you. Creative refresh cadence matters more than bid tweaks after the first month.
Who owns the ad accounts, creative and data?
You own the ad accounts, pixel data, audiences, creative files and reporting history. We work inside your Business Manager and Google Ads accounts as a partner, never from an agency-owned account. Creative files are handed over in editable layered formats plus flat exports. If you leave, nothing gets switched off and you keep the audience data built during the engagement.
What is included in the monthly fee versus billed extra?
The monthly fee covers strategy, campaign management, optimisation, reporting and the agreed volume of creative. Ad spend, stock photography licences, influencer fees, landing page builds and new video production beyond the agreed asset count are extra. Our bug-fix promise applies to anything we configured that stops tracking or serving correctly. We fix that free, whenever it happens.
Why is my cost per lead higher than the benchmarks I have seen?
Benchmarks are usually from accounts with years of pixel history, a strong organic following and a well-known brand, so they rarely transfer. Your cost depends on your offer, your price point, your landing page and how much competitors bid for the same audience. In competitive Australian and US markets, finance, legal and property keywords routinely cost several times the published average. We report the real number rather than a favourable one.
Can you run ads without a landing page or with our existing site?
We can point ads at your existing pages, but conversion rates usually suffer if the page loads slowly or the message does not match the ad. Driving paid traffic to a slow mobile page is the fastest way to waste a budget. If your site needs work, we would rather tell you before you spend, and a dedicated landing page is often a better investment than a bigger media budget. We can build one as a separate quoted piece.
Paired Services
Complementary Services for Social media & paid ads
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