Web dev
Website speed optimization
Overview
Core Web Vitals fixes, image compression, caching, CDN setup, and PageSpeed score improvement.
Delivery
Website speed optimization Delivery Process
Discover
We map your business, your users, and what winning looks like before a single pixel.
Design
Direction, identity, and interfaces: shared early and reviewed with you at every step.
Build
Engineering in weekly slices you can see, click, and comment on as they land.
Launch
QA, performance, SEO, and deployment handled end to end. Nothing left to chance.
Grow
Support, iteration, and new capabilities as your business scales beyond launch day.
Details
Typical timeline
One-time service
Best for
Deliverables & Scope
- → A before-and-after benchmark of your top 10 pages on throttled mobile, capturing LCP, INP and CLS with the same test conditions used at the end so the comparison is honest
- → Image work: conversion to WebP or AVIF, correct sizing with srcset, lazy loading below the fold, and explicit width and height attributes to stop layout shift
- → Code and delivery fixes covering render-blocking CSS and JavaScript, font loading strategy, critical CSS inlining, compression and a correctly configured cache policy
- → Server and CDN setup including HTTP/2 or HTTP/3, Brotli compression, edge caching rules for static assets, and database or query optimisation where the backend is the bottleneck
- → A written report naming every change made with file-level detail, plus a list of remaining issues we could not fix and why, in PDF and Markdown
Post-Delivery
- → 30-Day Bug Warranty
- → Source Files & Ownership
- → Handover Training Session
Investment
Website speed optimization Investment & Pricing
Indicative starting ranges - every project is quoted to its real scope.
FAQ
Website speed optimization FAQs
How much does speed optimization cost?
Projects run from $300 to $1,500 USD, or A$400 to A$2,000, as a one-time service. A WordPress site with a handful of plugins and unoptimised images sits at the lower end. Custom applications with server-side bottlenecks, large catalogues, or third-party script bloat that needs careful negotiation with vendors sit at the top. We measure first and quote the real work rather than selling a fixed package.
How long does optimization take?
Three to seven working days for most sites, starting with a day of measurement. The measurement phase matters: we profile where the time actually goes before touching anything, because guessing at fixes wastes your money. Sites needing backend query rewrites, a CDN migration or a build pipeline change take 2 to 3 weeks. Field data from real users takes 28 days to reflect changes, so we schedule a follow-up check a month later.
Who owns the optimized code and configuration?
You do. Every change is committed to your repository with a clear commit message, or documented as a configuration change if it lives in your hosting panel or CDN. Nothing is minified into an unreadable blob we control. If you later change developers, the report explains what was altered and the reasoning, so nobody has to reverse-engineer our work.
What happens after the project, and is monitoring included?
You get 30 days of free fixes for anything we changed that misbehaves, such as a lazy-loading rule hiding an above-the-fold image. Performance will drift afterward: new images get uploaded at full resolution, plugins get added, marketing tags accumulate. Keeping the gains usually means a light monthly check or a briefing to whoever publishes content. That ongoing work is billed separately and we will not pretend a one-time job stays fixed forever.
What happens if third-party scripts are slowing my site down?
We can defer, lazy-load or delay them until interaction, which often recovers most of the loss, but we cannot make them fast. The tracking pixel, chat widget, review platform or ad script belongs to another company, and its execution time is theirs. The honest options are removing it, loading it after user interaction, or accepting the cost. We will show you the before-and-after measurement per script so you can make that call with numbers.
Do you guarantee a 100 PageSpeed score?
No. Chasing 100 on Lighthouse often means gutting features your business needs, and the lab score is not what Google ranks on. Google uses field data from real Chrome users over a 28-day window, and that data includes their devices and networks, which you do not control. We target passing Core Web Vitals thresholds in field data, which is the standard that actually matters, and we will tell you when a score is being gamed rather than earned.
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