Question 1

How much does email marketing setup cost?

Accepted Answer

Between $500 and $2,500 USD, or A$700 to A$3,500. That covers the build on your side, not the platform subscription, which you pay separately. Where you land in the range depends on how many segments you need and how many flows are triggered by purchase behaviour. A single welcome sequence is a small job. Eight flows sitting on live order data is not.

Question 2

Will this get me results on the level of the case studies I keep seeing online?

Accepted Answer

Probably not, and we will not pretend otherwise. Published email case studies usually describe a list of 100,000 engaged subscribers built over years by a brand people already want to hear from. Your list may be smaller and colder. What we can control is deliverability, template rendering, segmentation and whether the flows fire correctly. The offer and the list are yours.

Question 3

Mailchimp, Klaviyo, Brevo or something else?

Accepted Answer

Klaviyo wins on e-commerce because it reads order history directly and its segmentation language is better. Mailchimp is fine for content-led or B2B lists and is cheaper at small sizes. Brevo is the value option if you are volume-driven. All three get expensive past 20,000 contacts, so if that is where you are heading, say so early and we will model the cost before you commit.

Question 4

How do you stop our emails landing in spam?

Accepted Answer

We authenticate the sending domain with SPF, DKIM and DMARC, warm the domain gradually instead of blasting it on day one, and suppress addresses that have not opened in six months. Roughly half of deliverability is technical and we handle that. The rest is engagement, which depends on whether people actually want your emails. No setup fixes a list that signed up for a discount and got a newsletter.

Question 5

How long does it take, and when can we send the first campaign?

Accepted Answer

Standard setup runs two to three weeks, and you can send your first campaign as soon as authentication and the template set are done, usually day four or five. If you need a full list migration with re-permission, budget four to six weeks, because you cannot re-permission ten thousand people in a single afternoon without destroying the list.

Question 6

Who owns the list and the templates?

Accepted Answer

You do, in both cases. The list lives in your platform account, we never export it to our own systems, and the templates are plain HTML you can move to another provider later. If you decide to leave, you take the contact data and the designs. Nothing about the work traps you with us.

Question 7

What happens after the sequences are live?

Accepted Answer

You get 30 days of defect support: broken merge tags, templates rendering badly in Outlook, flows that fire twice. After that, campaign sending and monthly optimisation are either your team's job or a retainer starting around $250 USD a month. Most clients send it themselves and come back to us once a year to refresh the templates.

Email marketing & automation