Question 1

How much does email and CRM automation cost?

Accepted Answer

Between $600 and $3,000 USD, or A$800 to A$4,000. The lower end covers one pipeline with a handful of sequences and a form-to-CRM connection. The upper end is for teams running several pipelines with territory routing, quoting, and deep hooks into an existing ERP or helpdesk. The number is fixed before we start, after we have seen your current process rather than a description of it.

Question 2

Which CRM platforms do you actually work in?

Accepted Answer

Most of our work is HubSpot, Zoho CRM and Mailchimp, with Klaviyo and Brevo for product-led e-commerce clients. We also build on Odoo and plain PostgreSQL when a client has outgrown per-seat pricing. If you already pay for a platform, we will use it. We have no reseller arrangement with any of them, so our recommendation does not change our invoice.

Question 3

How long does a build take?

Accepted Answer

Two to four weeks for a single-pipeline setup, six to ten weeks when it spans sales, support and finance. The build itself is usually the fast part. Most of the elapsed time goes into agreeing lead definitions and getting your team to stop updating two systems by hand, which is a change-management problem before it is a technical one.

Question 4

Will this work if our contact data is a mess?

Accepted Answer

It will work, but cleaning has to come first. Importing ten years of duplicate contacts, dead addresses and inconsistent company names into a new CRM just moves the mess to somewhere more expensive. We audit the list first and quote the cleanup separately, because it is data entry more than engineering and we would rather price it honestly than hide it in the build.

Question 5

Do we own the automations and can we edit them ourselves?

Accepted Answer

Yes. Everything sits inside your own platform account under your login, so you own it outright and can change a sequence the same day. We hand over a runbook covering how each workflow is built, what triggers it, and the two or three settings that break things if changed carelessly. There is no hidden admin console that only we can access.

Question 6

What happens after the automation goes live?

Accepted Answer

You get 30 days of included support, which covers defects: an email that never fires, a field that maps to the wrong place, a sequence that double-sends. New sequences, new pipeline stages and new integrations are additional work, quoted per piece. Deliverability is the one thing we cannot guarantee, because it depends on your sending reputation, list hygiene and how you acquired those addresses.

Question 7

Do you charge monthly, and will you manage it for us?

Accepted Answer

The build is a one-time fixed fee. Ongoing management is optional and priced monthly, starting around $200 USD. Run it yourself if someone on your team enjoys the work; we will train them properly. If nobody does, the retainer covers sequence tuning, deliverability checks and reporting, and you can stop it with 30 days' notice.

Email & CRM automation