Question 1

How much does website localization cost?

Accepted Answer

Localization runs from $400 to $2,500 USD per language, or A$600 to A$3,500 per language. A content site with 10 to 15 pages sits at the lower end, and that covers translation plus technical setup. E-commerce catalogues with thousands of product descriptions, multiple regional variants or new layouts for RTL languages sit at the top. Translation is quoted per word, technical setup per language.

Question 2

How long does adding a new language take?

Accepted Answer

Two to three weeks for a standard content site, with translation itself usually taking the longest. Technical setup, hreflang and layout fixes take three to five days. A third or fourth language goes faster because the structure already exists. If you have a large catalogue, expect four to six weeks, and we will deliver in batches so pages can go live progressively rather than all at the end.

Question 3

Who owns the translations and the translation memory?

Accepted Answer

You own the translated content and the translation memory files in standard TMX or XLIFF format. That matters more than it sounds: the memory means your next translation project reuses approved phrasing at a lower cost and keeps terminology consistent. If you move to another agency or an in-house translator, you take the memory with you. No lock-in.

Question 4

What is covered after launch, and what is billed separately?

Accepted Answer

We fix anything wrong with the setup free for 30 days, including broken hreflang, untranslated strings we missed, or layout problems on a language variant. Adding new pages means new translation, which is quoted per word. Content updates on an ongoing basis can be handled on a monthly block of words, which works out cheaper than per-project pricing for sites that publish weekly.

Question 5

Will translating my site bring traffic from that country?

Accepted Answer

Not on its own, and this is where most projects disappoint. Translation makes you findable in that language, but rankings are earned per language and per country separately, so your French pages compete against French sites with years of history and local links. Realistically expect meaningful organic movement in 4 to 9 months, and treat translation as removing a barrier rather than creating demand.

Question 6

Do you use machine translation?

Accepted Answer

We use machine translation as a first draft for high-volume, low-stakes content like product specs, then have a native speaker review and correct it. For marketing pages, legal text, taglines and anything customer-facing at a decision point, a human translator writes from scratch, because machines flatten tone and miss cultural context. We label which pages got which treatment so you know what you are paying for.

Website localization & translation